The new oral care line will launch in the third quarter of 2012, with its first product, FireFly Angry Birds Squirt ‘N Brush Tooth Foam. The line will be geared toward children.
"We are thrilled to partner with a brand whose fan base is ardent, large and growing, and to leverage that appeal in products designed to encourage healthy oral care habits, especially among children," says Daniel Enriquez, vice president of sales, Dr. Fresh.
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