The Praim Group has signed a deal with The Andy Warhol Foundation for the Visual Arts to create and distribute a line of all-natural chocolate bars featuring artist Andy Warhol.
The Chocolate Andy Bars will be available in both dark and milk chocolate.
The packaging, available in four different designs, will feature Warhol’s self-portrait, along with one of his famous quotes such as: “All I Ever Really Want is Sugar,” “Everybody Must Have a Fantasy,” “In the Future Everybody Will Be World Famous for 15 Minutes” and “The Idea of Waiting for Something Makes it More Exciting.”
“It is a privilege and an honor to work with The Andy Warhol Foundation for the Visual Arts to create these chocolate bars,” says Paul Pruett, chief executive officer, Praim Group. “These designs are quintessential Warhol and will appeal to his huge fan base, art lovers and of course anyone who likes chocolate.” “This is a fun project that fits perfectly into our licensing portfolio,” says Michael Hermann, director of licensing, The Andy Warhol Foundation for the Visual Arts. “With Praim Group’s extensive retail network, the chocolate will serve as a vehicle to introduce more people to Andy Warhol while also enjoying delicious chocolate.”