Jem is on board to launch men's, women's and children's apparel featuring the logos and graphics of Red Vines, Sour Punch, Extinguisher, Snaps and Super Ropes. The line will hit retail this fall/winter season.
"Teaming up with a company of Jem Sportswear's caliber will allow us to offer a range of fun and cool apparel to fans of Red Vines and other American Licorice brands," says Aaron Johnson, director of consumer marketing for American Licorice. "We're very excited to make our first foray into the world of fashion and explore new ways for our customers to enjoy and experience our brands."
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