The multi-year deal will see the production of dog toys (plush, rubber, vinyl and other), jerky, rawhide, treats, biscuits, bowls and containers. The items will be available in North America through 2013.
"We're delighted to expand our relationship with Pet Brands in these vital categories and in this rapidly growing market segment," says Alyssa Tucker, senior vice president of licensing and marketing at 4Sight. "When it comes to quality products for the animals we love, Pet Brands has established a strong reputation as an industry leader."
American Kennel Club recently ended its master dog toy agreement with Jakks Pets, a division of Jakks Pacific.
4Sight Licensing Solutions is a subsidiary of 4Kids Entertainment.
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