The American Kennel Club has created a strategic alliance with the leading online destination for dog supplies, Dog.com, to launch the official American Kennel Club’s online marketplace. The deal was orchestrated by the AKC’s exclusive worl

April 6, 2018

1 Min Read

The American Kennel Club has created a strategic alliance with the leading online destination for dog supplies, Dog.com, to launch the official American Kennel Club’s online marketplace. The deal was orchestrated by the AKC’s exclusive worldwide licensing, marketing and promotional agent, 4sight licensing solutions, a subsidiary of 4Kids Entertainment Inc.

The AKC Store featured on Dog.com carries a comprehensive selection of officially licensed merchandise from popular purebred organization, including product from: Steiff (plush), JAKKS Pets (dog toys and treats), Jewett Cameron (luxury kennels), Sherpa Pet Trading Company (travel products), Paramount Chemical (pet cleaning products), and Eternal Image (memorial garden stones). Additionally, Dog.com will look to create an exclusive line of AKC products as well.

4sight recently expanded the AKC brand into such categories as pet cleaning products, pet safety products, collectibles, clothing and accessories, collectible artwork and memorial garden stones. In addition to its current roster of licensees, 4sight is looking to expand the AKC line into new categories, including video games and calendars.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like