CopCorp Licensing inked a deal that grants American Marketing Enterprises Inc. (AME), a division of Li & Fung Limited, the right to produce It's Happy Bunny children's sleepwear for the US market. Jim Benton, whom People Magazine called "the most visible cartoonist in America," is the writer/artist of three book series, including It's Happy Bunny, Dear Dumb Diary, and Franny K. Stein kids.