The launch, which found its way into 3,000 Walmart stores, included cross merchandise displays, the apparel lines and select locations received an interactive wave display. The campaign also has a designated boutique web page on Walmart.com and on its Facebook page.
FCP’s Alvin and the Chipmunks line consists of apparel from licensees including Bioworld (boy’s t-shirts), Awake (girl’s t-shirts), SG Intimates (boy’s and girl’s pajamas), Isaac Morris (boy’s swimwear and girl’s t-shirts), H.I.S. International (girl’s sportswear and swimwear) and Berkshire Fashions (boy’s hosiery and headwear).
“An exclusive apparel line
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