April 6, 2018
Alvin and the Chipmunks: Chipwrecked
property to coincide with the film’s release on DVD and Blu-ray. FCP’s program features a spring collection of boy’s and girl’s clothing and is done in partnership with Bagdasarian Productions and Twentieth Century Fox Home Entertainment.
The launch, which found its way into 3,000 Walmart stores, included cross merchandise displays, the apparel lines and select locations received an interactive wave display. The campaign also has a designated boutique web page on Walmart.com and on its Facebook page.
FCP’s Alvin and the Chipmunks line consists of apparel from licensees including Bioworld (boy’s t-shirts), Awake (girl’s t-shirts), SG Intimates (boy’s and girl’s pajamas), Isaac Morris (boy’s swimwear and girl’s t-shirts), H.I.S. International (girl’s sportswear and swimwear) and Berkshire Fashions (boy’s hosiery and headwear).
“An exclusive apparel line
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