Alpha-Bits, Super WHY Promote Reading

Children’s cereal Post Alpha-Bits has teamed up with the PBS Kids TV series, “Super WHY” for a long-term partnership to promote reading. The program will kick off with the release of “Super Why”-themed packaging on Alpha-Bits cereal, set to hit stores in August for the back-to-school market. The themed cereal boxes will feature games, activities and cut-out masks.