Alloy Entertainment will represent New York City café Serendipity 3's licensing program. Initial target product categories for Serendipity include confectionary, health and beauty, publishing, dessert and kitchenware, novelties and desserts.Serendipity 3's current program includes Williams Sonoma’s branded Frrrozen Hot Chocolate mix, which boasts sales of $250,000 dollars per year, as well as mugs, candles, books and fragrance.
Serendipity 3 has locations in New York City, Las Vegas and Boca Raton, with plans to open locations in Washington DC, Miami, Dubai, China and Singapore.
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