The line will include sticker pads, sticker boxes and magnets. Items will be available in spring 2011 at U.K. retail and mass market stores.
"We have enjoyed an extremely successful relationship with Entertainment One on Peppa Pig, which is one of our consistently best-selling preschool brands and we are confident that Ben and Holly's Little Kingdom will prove to be just as popular and another great addition to our licensed portfolio," says Neil Rodol, commercial director at Alligator Books.
"Ben and Holly's Little Kingdom," which airs on Nick Jr and Five's Milkshake, currently has 29 U.K. licensees on board.
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