The New Zealand Rugby Union (NZRU) and Gruppo Catorama have signed a deal for All Blacks school accessories and stationery—the first All Blacks school collection in the Northern hemisphere.
The deal covers diaries, organizers, exercise books, pencil cases and school bags, which will launch throughout Italy for back-to-school 2009.
Gruppo Cartorama includes Benetton, Ferrari, Disney, Sweet Years, Hollywood Milano, Lonsdale and Hello Kitty on its roster.
Developing licensing partnerships for the All Blacks in new markets in Australia, Europe, Asia and North America is key task for licensing agency Velocity Brand Management New Zealand (VBMNZ).
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