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Alcon Signs SocialSamba

Alcon Entertainment inked a deal with SocialSamba to use its proprietary technology to create an original interactive story for the new feature film Joyful Noise, starring Queen Latifah and Dolly Parton, for release by Warner Bros. The social experience f

starring Queen Latifah and Dolly Parton, for release by Warner Bros. The social experience for Joyful Noise allows consumers to “friend” and interact with the movie’s characters, and offers a chance to win a Kindle Fire.

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