Alamo Drafthouse had partnered with The Princess Bride to feature branded wines in Alamo's signature wine collection. The products support the 25th anniversary of the film, The Princess Bride.
The line, called The Bottle of Wits, includes two varietals, Inconceivable Cab and As You Wish White! Act III Licensing represents The Princess Bride.
These wines will be available throughout 2012, and will debut on Valentine’s Day at the Princess Bride Quote-Along Feasts held at Alamo Drafthouse locations in the U.S. Wines and additional merchandise will soon be available online.