April 6, 2018
American Greetings Properties has partnered with Malaysia Airlines for a one-year Care Bears promotion on international flights. Children ages 2 to 3 years will receive Care Bears hard cover books provided by Paragon Premiums in Malaysia.
"We've always been proud of the Care Bears' ability to bring smiles and laughs to children across the globe and we're pleased to be working with Malaysia Airlines by providing Care Bears books to children on their international flights," says Carla Silva, vice president of global licensing at American Greetings Properties. "The Care Bears universal themes of caring and sharing continue to resonate with kids everywhere and we welcome this opportunity to entertain even more children in an unexpected, yet appreciated location."
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