American Greetings Properties has picked the winners of its recent Strawberry Shortcake singing competition in Turkey.
AGP partnered with Max Licensing, international licensing agent for the brand (known as Strawberry Shortcake Çilek Kiz in Turkey), to launch the contest. Three hundred young girls submitted singing videos for the chance to win a role in a Strawberry Shortcake TV commercial.
On May 27 the 10 finalists performed in Istanbul in front of a live audience and local Turkish celebrities. The finale event kicked off with a 45-minute live performance by Strawberry Shortcake licensee Istanbul Children’s Artistic Theater Group.
The two winners, who were announced at the event, will appear in an upcoming back-to-school TV commercial.
“The Strawberry Shortcake Çilek Kiz Talent Contest is the first-of-its-kind in Turkey, and we are thrilled with the success of the competition,” says Carla Silva, vice president of global licensing, American Greetings Properties. “The inclusion of celebrity guests and the utilization of the online platform has helped expand the presence for Strawberry Shortcake and her friends in Turkey.”