Cherry Jam will make her first appearance this fall when the popular Strawberry Shortcake television series “Berry Bitty Adventures” returns to The Hub for its second season. The introduction of Cherry Jam will be supported by a toy line from Hasbro available next spring.

“We are very excited to welcome Cherry Jam into the Strawberry Shortcake family,” says Gabrielle Oliff, marketing director for American Greetings Properties. “We know little girls everywhere are going to love her and will be inspired to be themselves and follow their berry own beat! She lives a very exciting life as a pop superstar, yet turns out to be a fantastic friend and wonderful addition to Berry Bitty City.”