Exim has already secured eight licensees that cover greeting cards, gift wrap, gift boxes, party goods and party decorations.

New partners include Granmark in Mexico and South America, Papeles Primavera in Colombia, Argos Comerical for Argentina, and Comercial Happy Happy in Chile. Also included in the roster of deals are Regina Industria, Festcolor Argos and Cromus Embalagens for Brazil, as well as Anagram for metallic balloons throughout all of Latin America.

“Social expression is where Strawberry Shortcake began and remains a key element in our product assortment,” said Carla Silva, vice president, global licensing at American Greetings Properties. “We know that our fans love to celebrate their birthdays and other special occasions with Strawberry Shortcake and we’re very excited to bring this new product line to the region.”