American Greetings Properties has appointed a series of new agencies to represent the preschool series “The WotWots” in merchandising, events and publishing throughout Latin America, Canada, Australia and New Zealand. AGP serves as global licensing agent for the brand.
Exim Licensing will represent the brand in Latin America; Segal Licensing in Canada; and Stella Projects in Australia and New Zealand.
“These recent deals demonstrate the ongoing growth of The WotWots both locally and internationally,” says Andrew Smith, chief executive, Pukeko Pictures, producer of the series. “The WotWots events have always been enormously successful, and together with broadcast, strong demand has grown for The WotWots merchandise to be available in retail in these territories.”
Currently broadcast in more than 90 territories, “The WotWots” follows the adventures of two siblings from outer space who come to Earth to explore the extraordinary diversity of life on the blue planet.