Cartorama, an Italy-based stationery and back-to-school manufacturer, has been appointed by American Greetings Properties for product inspired by Care Bears and Twisted Whiskers.
The ranges will include notebooks and folders, agendas, plush gifts, backpacks and other stationery and BTS items. In addition, Cartorama will launch two separate Care Bears programs for children and teens, as well as Care Bears greeting cards in the new year.
"Cartorama has a very impressive track record in helping to establish top brands and we are very excited to work with them to bring the Care Bears and Twisted Whiskers characters to our fans in Italy," says Carla Silva, vice president of licensing at American Greetings Properties. "We have some great products that we will be introducing as part of this collaboration and we can't wait for children and teens to enjoy them."