Hemma Editions will create coloring and activity books, notebooks, sticker books and accessories. Leomil will provide athletic shoes, boots, sandals and slippers in the infant, toddler and junior categories. Plastorex will make baby products including bibs, bowls, cutlery, utensils, infant baths, plates, sippy cups, toilet trainers and tumblers.
"We are very happy to be extending our relationship with Plastorex, Leomil and Hemma Editions,” says Carla Silva, vice president, global licensing at American Greetings Properties. "France continues to be a major focus for Strawberry Shortcake and we are proud to provide her fans with more exciting new products through these great licensees."