April 6, 2018
Malwee Malhas will continue to create apparel for the girl’s brand and plans to add sleepwear to its roster; and Emoly Indústria de Cosméticos will carry on its line of Strawberry Shortcake and Strawberry Shortcake Baby-branded health and beauty accessories which includes cologne, conditioner, hair gel, lotion, shampoo, soap, powder and wipes.
Brazil is the top market for the Strawberry Shortcake brand (where the character is known as Moranguinho) with more than 55 current licensees.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.