American Greetings Properties has green lit a CGI-animated Care Bears television series. The series will debut next year, which is the property’s 30th anniversary. To support the show, a toy line from Hasbro is planned for 2013.
The Care Bears debuted in 1982 and developed a global audience. Care Bears licensed products have generated more than $2.6 billion in global sales since 2002. AGP’s character portfolio includes Strawberry Shortcake, Twisted Whiskers, Maryoku Yummy and TinPo, which all air on The Hub Network.
"The Care Bears are not just a piece of 80s pop culture, but an enduring and still beloved properties whose messages of caring and sharing are as relevant today as they were when the property was first introduced,” says Gabrielle Oliff, marketing director for American Greetings Properties. “By producing a new television series, we are excited to help moms who grew up with the Care Bears share them with their own children.”