American Greetings Properties has named Derek Roberto as vice president of new media.
In this newly created position, Roberto will oversee the division’s current digital team and its ongoing efforts to support AGP’s classic brands and new IP. He will lead in creating and developing new business ventures across all brands in mobile and tablet apps, games and digital publishing.
Roberto came to American Greetings World Headquarters from Los Angeles, where he served in dual roles as a head of production and producer at Radical Media.
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