Portugal-based Edicoes ASA will produce Strawberry Shortcake activity, novelty and story books; and Redan Publishing Limited will feature Strawberry Shortcake on the cover of Sparkle World Annual magazine in the U.K. and Ireland.
Lastly, American Greetings Properties and CPLG have established a strong publishing program in France for the property with Hachette Livres, M6, Turbulences Presse and Albin Michel.
In the Eastern Europe, Hachette Polska will publish a line of story books in Poland, and Mirax Blue Black also will produce story books in Hungary. Tarna Enterprises signed a deal to produce magazines in the region.
“Publishing continues to be a very strong licensing category for Strawberry Shortcake, evidenced by these new activity and story book deals that we have secured with some of
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