AGP Inks Care Bears Deals

American Greetings Properties and licensing agent Medialink inked a deal with Wisdom for a Care Bears themed credit card in Taiwan with a promotion that runs through the end of the month.Wisdom, the promotional agency for financial holding company Cathay

April 6, 2018

Wisdom, the promotional agency for financial holding company Cathay Bank, developed a program that rewards consumers who spend $207 with a free Care Bears premium item. Premiums include an umbrella and a cosmetic pouch, and can be redeemed in top department stores including Sogo, Eslite, Da Li, Chung Yo, Momo, Takashimaya, Hangshang, Metro, Tai Mall, Q Square, Yo-ai, Mode Mall, Uni-Hankyu, President, Nice Plaza and Lake Square.

The new deal expands on AGP's agreement with Lets GO International which featured an online promotion.

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