American Greetings Properties and its licensing agents CPLG and Exim have renewed and expanded its Strawberry Shortcake apparel deal with Malwee Malhas. The licensee will expand its girls’ apparel and will add Strawberry Shortcake Baby items in Brazil.
The expanded girls’ apparel line will include blouses, t-shirts, tops, dresses, jogging sets, pants, skirts, shorts, capri pants, jackets and polo shirts. Products will be available in department stores and mass merchants as well as grocery, specialty, club and independent stores in the territory.
The new Strawberry Shortcake Baby line will include shirts, dresses, jogging sets, pants, skirts, shorts, capri pants and polo shirts. In addition to a retail presence, these items will also be available on the licensee's website.
