American Greetings Properties optioned TinPo, a new urban vinyl property in order to build it out as a multi-platform, entertainment-based property. Created by UNKL, the contemporary property is a species of 2-inch four-legged creatures, with squat body types and round head silhouettes that will be targeted at 6- to 12-year-olds. The company will initially focus on developing entertainment and digital content, and will expand TinPo into a broad merchandising program. The urban vinyl movement is a trend of designer toys, usually made of vinyl and inspired by hip-hop music or youth popular culture. The property is also being developed for use in TV interstitials beginning fall 2007 as part of the company’s larger entertainment expansion across various properties.
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