License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

AGP, Cookie Jar Honor Exim Licensing

American Greetings Properties and Cookie Jar Entertainment have honored Exim Licensing Group with the Berry Best Agent Award for strengthening the Strawberry Shortcake program in Brazil.

Strawberry Shortcake, which is celebrating 30 years this year, has more than 65 licensees in Brazil, spanning all product categories. According to AGP, Brazilian retailers recently named Strawberry Shortcake as the No. 1 girls' brand.

"We are very grateful for the work that the Exim Licensing Group has done for us and we're proud to honor them with this recognition," says Carla Silva, vice president of global licensing at American Greetings Properties. "Exim has helped us to grow the Strawberry Shortcake brand considerably in the Latin American region and we are excited to continue to work with them to bring Strawberry to her fans in all new ways."

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.