Strawberry Shortcake, which is celebrating 30 years this year, has more than 65 licensees in Brazil, spanning all product categories. According to AGP, Brazilian retailers recently named Strawberry Shortcake as the No. 1 girls' brand.
"We are very grateful for the work that the Exim Licensing Group has done for us and we're proud to honor them with this recognition," says Carla Silva, vice president of global licensing at American Greetings Properties. "Exim has helped us to grow the Strawberry Shortcake brand considerably in the Latin American region and we are excited to continue to work with them to bring Strawberry to her fans in all new ways."
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