American Greetings Properties signed its first deal for Holly Hobbie in India with Lilliput Department Stores, which will carry classic Holly Hobbie apparel and accessories for toddlers and children. The line will launch in November.
Lilliput currently operates 250 stores in India and continues to grow their international presence in China, the Middle East and Asia. In addition, Lilliput is expanding its reach through cross promotions with selected Multi Brand Outlets like Shoppers Stop, Lifestyle, Pyramid, Ebony, and Pantaloons.
“We know that people everywhere love Holly Hobbie’s wholesome, heartfelt image and are looking forward to bringing this beloved character to India,” says Carla Silva, vice president of global licensing at American Greetings Properties. “We are very happy to be working with Lilliput to put together this apparel and accessory line and know their shoppers will become fast fans.”