On Monday, members of the Advanstar Global Licensing Group Bobsleigh Race Experience Challenge took to a gentle slope in the U.K. for an official photo call to draw attention to this eye-opening event that will raise money for The Light Fund.Jessica Blue,

April 6, 2018

2 Min Read

On Monday, members of the Advanstar Global Licensing Group Bobsleigh Race Experience Challenge took to a gentle slope in the U.K. for an official photo call to draw attention to this eye-opening event that will raise money for The Light Fund.

Jessica Blue, event director for Advanstar Communications (headline sponsor), joined Stephen Gould, consultant at Bear Conran, experienced ice skater Pingu and a group of other team members a week before they leave to take a trip down a far more terrifying-looking slope.

The challenge takes 46 of the European licensing industry's movers and shakers on an ultimate adrenaline overdose, with each raising a minimum of £200 ($309) in sponsorship for The Light Fund. The intrepid speedsters will be in Austria from March 2 to 4, and will each take two rides on the Olympic bobsleigh run in Lans. The Light Fund supports a number of U.K.-based charities, including The National Autistic Charity, The Institute for Cancer Research and The Guide Dogs for the Blind Association. For more information, visit www.lightfund.org.

Photo Caption

Back row from left to right: Stephen Gould (Bear Conran); Jessica Blue (Advanstar); David Scott (Rainbow Productions); Pingu (HIT Entertainment); Jamal Merdassi (My Design Company); Graham Saltmarsh (Turner Broadcasting Europe); Jane Garner (Kilogram Media Europe); and Julia Chalkley (Blueprint Collections)

Front row from left to right: Dan Grant (International Greetings); Fiona MacLeod (Fred and Ginger); Lisa Shand (Blueprint Collections ); and Patrick Bailey (Blues Clothing)

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