Advanstar Sponsors Charity Bobsleigh Race

Jessica Blue, event director for Advanstar Communications (headline sponsor), joined Stephen Gould, consultant at Bear Conran, experienced ice skater Pingu and a group of other team members a week before they leave to take a trip down a far more terrifying-looking slope.

The challenge takes 46 of the European licensing industry's movers and shakers on an ultimate adrenaline overdose, with each raising a minimum of £200 ($309) in sponsorship for The Light Fund. The intrepid speedsters will be in Austria from March 2 to 4, and will each take two rides on the Olympic bobsleigh run in Lans. The Light Fund supports a number of U.K.-based charities, including The National Autistic Charity, The Institute for Cancer Research and The Guide Dogs for the Blind

www.lightfund.org

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Photo Caption

Back row from left to right: Stephen Gould (Bear Conran); Jessica Blue (Advanstar); David Scott (Rainbow Productions); Pingu (HIT Entertainment); Jamal Merdassi (My Design Company); Graham Saltmarsh (Turner Broadcasting Europe); Jane Garner (Kilogram Media Europe); and Julia Chalkley (Blueprint Collections)

Front row from left to right: Dan Grant (International Greetings); Fiona MacLeod (Fred and Ginger); Lisa Shand (Blueprint Collections ); and Patrick Bailey (Blues Clothing)