More than 70 percent of the floor plan for the 2012 show is already sold to over 150 exhibitors, including BBC Worldwide Licensing, Chupa Chups, Hasbro Entertainment & Licensing, JCB Consumer Products, Nickelodeon Consumer Products and Sony Pictures Consumer Products.
New exhibitors include Endemol Worldwide Brands, Hot Pickle, Global Merchandising Services Ltd., MGA Entertainment, Museum of London, Royal Opera House, Sally King Design and Silvergate Media.
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