This holiday season, Adidas will launch an apparel line, featuring cover art from world basketball magazine Slam.Adidas, in partnership with Source Interlink, will design apparel, headwear, footwear and accessories—all to feature iconic covers and p

April 6, 2018

1 Min Read

This holiday season, Adidas will launch an apparel line, featuring cover art from world basketball magazine Slam.

Adidas, in partnership with Source Interlink, will design apparel, headwear, footwear and accessories—all to feature iconic covers and photographs from Slam's archives. The line will hit select retailers for holiday 2010.

Besides the Adidas/Slam collection, the companies will also launch the brand identities of Slam and Surfer magazines in a range of apparel, headwear, footwear and accessories. These lines will also be available by holiday.

"We are excited to partner with a premier organization like Adidas to bring Slam to life for the consumer with new and innovative products using our combined expertise in the world of basketball," says Jacqueline Blum, senior vice president of business development at Source Interlink. "Additionally, launching the Slam and Surfer brands into the broader market in apparel, accessories and footwear with a company such as Adidas brings the credibility and integrity to the products that our brands bring to their sports."

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