Adidas, in partnership with Source Interlink, will design apparel, headwear, footwear and accessories—all to feature iconic covers and photographs from
archives. The line will hit select retailers for holiday 2010.
Besides the Adidas/
collection, the companies will also launch the brand identities of
magazines in a range of apparel, headwear, footwear and accessories. These lines will also be available by holiday.
"We are excited to partner with a premier organization like Adidas to bring
to life for the consumer with new and innovative products using our combined expertise in the world of basketball," says Jacqueline Blum, senior vice president of business development at Source Interlink. "Additionally, launching the
brands into the broader market in apparel, accessories and footwear with a company such as Adidas brings the credibility
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