CPLG, licensing agent for The Only Way Is Essex (TOWIE), has announced licensing agreements with 20:20 Mobile for accessories and Ethos International for homewares for the award-winning ITV2 reality show. The show is produced for ITV by Lime Pictures, with Lime owning the license for the brand.
“We are very excited about working with TOWIE,” says David Miller, managing director, Ethos International. “It’s a red hot brand and one that we can do something really special with.”
These agreements bolster an existing retail presence, with branded products already on sale through partners such as FB Beauty for a fragrance and cosmetics line; The Beauty Works for electrical goods including hair straighteners, hairdryers, manicure sets, and tongs; Somerbond for nightwear, underwear and leisurewear; and Fashion U.K. for t-shirts and tops.
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