Activision Publishing and racing game developer Eutechnyx in partnership with NASCAR have announced a new NASCAR video game. “NASCAR the Game: Inside Line” is set to launch this fall for the Xbox 360, PlayStation3 and Nintendo Wii.

"We set out to reinvent NASCAR gaming last year with ‘NASCAR the Game 2011,’ and we're very proud of it,” says Dave Thompson, executive producer, Eutechnyx. “With our continued enhancements to that game, and our very passionate fans helping guide us, we have an amazing platform to go to the next level with ‘NASCAR the Game: Inside Line.’"

The game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, and features all 23 officially licensed racetracks. 

"The way Eutechnyx has integrated themselves into the sport has been amazing.  From the fans to the teams, to NASCAR itself, and now with our broadcast partners, they have been channeling that into something that evolves our NASCAR games into revolutionary interactive entertainment,” says Blake Davidson, vice president, licensing and consumer products, NASCAR and board member, NASCAR Team Properties. “We think the fans will really enjoy all of the new features Eutechnyx has incorporated into the latest game."