Activision Partners with Nick in Europe

The tour will make stops in the U.K., France, Germany, Italy, Netherlands, Sweden and Spain.

“We are very excited to be combining Nickelodeon’s fun nature and strength as a family brand with the magic of Skylanders Spyro’s Adventure, to debut a bespoke interactive tour of Europe," says Imke Heinrich, marketing manager, Activision Publishing Europe. "We believe this will be the ideal platform to connect with fans across Europe, giving them the opportunity to be amongst the first

"Nickelodeon is a powerful brand which engages with kids and families on a global scale," says Antonio Canto, senior vice president, Viacom Brand Solutions International. "Our expertise and knowledge of our audience and markets allow us to provide the ultimate multi-platform marketing campaign to launch Activision’s new product. This is the first bespoke on the ground marketing tour for both Nickelodeon and Activision–taking the new product to seven countries over ten events across Europe.”