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Activision and Hasbro Primed for Transformers

Activision Publishing will bring Hasbro’s Transformers property to video games with “Transformers Prime.”The video game, based on the television show by Hasbro Studios, will allow users to play as an Autobot while they save the earth fro

The video game, based on the television show by Hasbro Studios, will allow users to play as an Autobot while they save the earth from Megatron and his secret weapon.

“Transformers Prime” video game will hit retail later this year and be available on the Nintendo Wii and Nintendo 3DS platforms.

"Hasbro Studios has done a phenomenal job with the ‘Transformers Prime’ television show," says David Oxford, executive vice president, Activision Publishing. "We are collaborating closely with the series creators to capture all the adventure, humor and friendships from the show to create an authentic action experience for Transformers fans of all ages to enjoy."

"Hasbro is thrilled to be working with Activision again on an exciting new Transformers video game," says Mark Blecher, senior vice president, digital media and marketing, Hasbro. "The ‘Transformers Prime’ animated series has resonated strongly with kids and fans and we're looking forward to delivering this new way to experience the adventure."

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