The brand was created by Martha Barrios, president, to provide future generations of Latinos with a product that celebrates its heritage, language and pride in ethnicity. Frijolitos books have been certified to meet the California Board of Education’s standards for social content and are eligible for purchase by educators using state funding.
Act III will extend the property into television, publishing, plush, apparel, bedding, interactive games, developmental toys and baby room décor.
"I am delighted to welcome young readers to the world of Frijolitos books and toys with a bi-lingual reading experience in which they learn the true value of friendships, family, and most importantly, themselves," says Barrios. "We are excited to be working with Act III Licensing and know they have
"Frijolitos appealed to us with its fun cast of characters and bi-lingual component," says Julie Dyer, partner at Act III Licensing. "We immediately saw the numerous opportunities to grow and develop Frijolitos into a competitive children’s brand. With an estimated Hispanic population of 42.7 million in the country, the Latino culture and heritage should continually be celebrated for all generations to come. Frijolitos has all the right elements to position itself as a captivating and evergreen children’s property."
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