Access Licensing Group Sets Goals for New Clients

Access Licensing Group is the new agency of record for Mexico’s top four fútbol (soccer) clubs in the United States and Canada. The agency will license, market, and promote club-branded non-game-day merchandise for Chivas de Guadalajara, Club América, Cruz Azul, and Pumas UNAM to millions of U.S. Hispanic soccer fans. Initial categories of interest include a vast range of products and services in key categories, such as leisure apparel and accessories, toys and games, food and beverage, and stationery.