The activity will include Shaun the Sheep welcome packs and a visual presence on Farm Stay literature. Child-friendly farm sites will be identifiable as "Shaun approved" to help parents pick the right location for a fun, family holiday, and Shaun the Sheep and his friends will appear on signage and promotional literature.
"Our partnership with Farm Stay U.K. is the perfect fit for Shaun the Sheep, the initiative is all about having fun and getting kids excited about the natural world," says Sean Clarke, head of Aardman Rights. "It helps promote Shaun as an ambassador for fun and learning, which is completely on brand for the character, so we're delighted to be involved."
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