Build-A-Bear Workshop has announced a licensing deal with Zeikos Electronics for consumer electronic accessories including earbuds, headphones, iPhone and iPad cases and speakers. A Squared Elxsi Entertainment brokered the deal. The new line of accessories will be available at select retail locations this holiday season.
“The Build-A-Bear Workshop brand has already found its way into the hearts and homes of so many families,” says Maxine Clark, founder and chief executive bear, Build-A-Bear Workshop. “The next step is to provide additional ways in which our guests can further interact with our brand.”
As the company celebrates its 15th birthday, Build-A-Bear Workshop and A2E2 have expanded the Build-A-Bear Workshop license into other categories outside of the brand’s retail locations. Various product lines have already launched or are set to launch this year from partners 505 Games, Playmates Toys, Enterplay, Candy Treasures, ConAgra and TCG Puzzles.
A2E2 will be presenting the Build-A-Bear brand in Suite 3 at Licensing Expo, June 12-14 in Las Vegas, Nev.