Marvel Entertainment and Aéropostale, the parent company to children's retailer P.S. from Aéropostale, unveiled an exclusive collection of Marvel superhero merchandise. The initial line will hit stores this month, and continue to roll out to support Marvel’s The Avengers in theaters on May 4, 2012.
Made for kids 4-12, the apparel and accessories line will include designs inspired by classic Marvel superheroes such as Spider-Man, Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye.
“We continue to identify ways to grow outside traditional product categories and distribution channels and feel that the new relationship with P.S. from Aéropostale further demonstrates Marvel’s aggressive push into new retail sectors,” says Paul Gitter, president of consumer products for North America, Marvel Entertainment. “Combining P.S. from Aéropostale’s DNA with our superheroes has resulted in a fashion forward collection that is both cool for kids while also pleasing to parents.”
“The P.S. brand is focused on providing innovative, fun fashion at great value,” says Scott Birnbaum, senior vice president, marketing and e-commerce of Aéropostale. “The partnership with Marvel combines the world’s most popular superheroes with our fresh designs to create a unique and exciting addition to our holiday collection.”