CBS Consumer Products and Bebe Stores have partnered for a branded clothing line based on the CW’s TV series “90210.” Bebe’s creative design team will collaborate with the producers and wardrobe stylists from the show for a fall collection that will be introduced simultaneously on-air and in stores.

The new line will launch in conjunction with new episodes of the series’ third season this fall and include styles worn by various characters in the show along with products inspired by the series.

“Working with the ‘90210’ and Bebe creative teams was key in developing a fashion-forward apparel collection featuring styles inspired by and seen on the show,” says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “This collaboration provides seamless integration between the show and retail, and will provide fans with the very best quality apparel available for today’s hip and contemporary young woman.”

The apparel program will consist of four collections per year including dresses, tops, bottoms and accessories which will be available in a variety of fabrics and colors targeting the contemporary, stylish and sexy woman. The CW and Bebe will support the line with an integrated marketing campaign along with in-store signage and key positioning within Bebe stores.