4Sight to Represent Pachanga by Bel

Drawings and illustrations from Pachanga by Belén Mena will be extended into a licensing program managed by 4Sight Licensing Solutions, a subsidiary of 4Kids Entertainment. 4Sight has been granted the worldwide rights to the artwork, excluding Ecua

April 6, 2018

Drawings and illustrations from Pachanga by Belén Mena will be extended into a licensing program managed by 4Sight Licensing Solutions, a subsidiary of 4Kids Entertainment. 4Sight has been granted the worldwide rights to the artwork, excluding Ecuador, Colombia, Argentina and Peru.

The program will be developed into product categories such as apparel, accessories, room décor, home furnishings, wallpaper, textiles and stationery. Ecuadorian artists Belen Ména created the collection in 2003, which features the natural designs and color patterns found on the wings and bodies of more than 300 different species of moths found in South America.

"This is one of the most unique art brands we've ever seen, one which celebrates the design of nature with distinctive and colorful patterns that lend themselves brilliantly into an elegant range of consumer goods," says Rosalind Nowicki, executive vice president of licensing and marketing at 4Kids/4Sight. "Once potential partners experience the stunning

visuals of the extensive Pachanga collection of art, we're confident they'll see the potential for this brand across a broad array of categories."

4Sight Licensing Solutions also represents American Kennel Club, Cat Fancier's Association, The Kennel Club (U.K.), Crufts (U.K.), Hokusai Collection and Artlist Collection: The Dog, The Cat and The Pig.

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