The program is focused on categories such as publishing, kitchen gifts, DVDs, magazine tie-ins and online and mobile applications. Some partners already on board include ITV Studios Home Entertainment for DVDs ("Come Dine With Me: The Tasty Bits" in November), Transworld for books ("Come Dine With Me: Special Occasion" in spring 2011) and BBC Magazines for tie-in ("Come Dine With Me Festive Entertaining" supplement in November).
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