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4Rights, ITV Roll Out Come Dine With Me Program

ITV Studios Global Entertainment and 4Rights, the rights exploitation arm of Channel 4, is launching a licensing and merchandising program for cooking franchise Come Dine With Me.The program is focused on categories such as publishing, kitchen gifts, DVDs

ITV Studios Global Entertainment and 4Rights, the rights exploitation arm of Channel 4, is launching a licensing and merchandising program for cooking franchise Come Dine With Me.

The program is focused on categories such as publishing, kitchen gifts, DVDs, magazine tie-ins and online and mobile applications. Some partners already on board include ITV Studios Home Entertainment for DVDs ("Come Dine With Me: The Tasty Bits" in November), Transworld for books ("Come Dine With Me: Special Occasion" in spring 2011) and BBC Magazines for tie-in ("Come Dine With Me Festive Entertaining" supplement in November).

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