Trevco Sportswear is the first product partner appointed to the licensing program for 4Kids Entertainment's preschool series "Dos y Dos." The licensee is on board to produce T-shirts for adults, kids, infants and toddlers for distribution in the U.S.
"Dos y Dos," a live-action bilingual preschool series, launched last fall on the LATV Network and now airs seven days a week on ¡Sopresa! Network. Besides the U.S., the series is also broadcast in Puerto Rico on Telemundo and is scheduled to air in Peru, Paraguay, Bolivia and Colombia by Jan. 1, 2011.
"We feel privileged to work with 4Kids and the Dos y Dos property," says Jim George, chief executive officer of Trevco Sportswear. "There are 44.3 million Hispanics in the United States today with a staggering $870 billion-plus in purchasing power. The combination of a hit show and a huge untapped Hispanic market holds amazing opportunity for success, and we are excited to be involved in it."