New online features and functionality have taken hold at 4Kids.tv in conjunction with the premiere of the sixth season of 4Kids TV. Content in the form of branded games, video-on-demand TV programming, and a kids’ pop culture buzz section have been added and are updated daily. 4Kids fans will also be able to fully customize their experience by creating individual profiles and avatars. Another new feature is a 4Kids.tv Rewards Points program where fans are rewarded for watching 4Kids TV Saturday mornings on FOX, playing online games, and watching online videos. Fans can cash in points to customize their avatars with limited-edition avatar items like hair, eyes, noses, mouths, clothes, decorations, backgrounds, scenes, and more. They can also access exclusive screen savers, wallpapers, videos, and games.