“Liverpool is one of the greatest supported clubs in the world, with a huge international following,” says Henna Riaz, managing director, 360 Audit. “Auditing for the club is a major coup for 360 Audit. An increasing number licensors are reaping the rewards of regular licensee audits–they are essential for clubs the size of Liverpool FC and make a significant impact on club finances. We will be working on recovering as much money as possible whilst prioritizing making all licensing agreements both transparent and effective.”
According to the European Football Marketing Report issued by Sport + Market, Liverpool FC generated more revenue from merchandise sales than any other English club.
“I have already seen firsthand the commercial value of carrying
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