24 The Fragrance encapsulates the energy and drive of the show as well as the strong, self-assured character of maverick agent, Jack Bauer. The bottle and packaging have been designed with a robust, masculine look and complement the structure of the scent.
"When ScentStory approached us with the "24" fragrance proposal, we were immediately impressed by the potent brand synergy it would create," says Carl Lumbard, senior vice president and managing director of Twentieth Century Fox L&M, Europe. "The resulting fragrance and packaging reflects the key brand values of "24" and encapsulates the strong, tough and self-assured character of Jack Bauer, the central star of the show.
"I am an avid fan of the '24' TV series and embarking on this project has fulfilled a long-held ambition, to create an original fragrance product for the 24 brand," says Gabriel Chami, founder of ScentStory FZE. "Together with Daniel Clarke, responsible for fragrance design and marketing development, ScentStory has delivered a product that we hope will delight the millions of worldwide fans of "24," the TV series, and Jack Bauer."
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