Zumba Fitness Arrives on Tablets


Zumba Fitness has teamed up with Majesco Entertainment to bring the dance-fitness brand to iPad and Android tablets for the first time.

The new “Zumba Dance” app, which is available now, uses motion-based technology for a total-body workout.

“We are always exploring new and innovative ways to connect with our Zumba fans, and packaging the Zumba program into a convenient tablet experience will provide consumers with another channel to engage with the brand,“ says Jeffrey Perlman, chief innovation officer, Zumba Fitness.