‘Sesame Street Yourself’: Sesame Workshop, Weyo Debut AR App
The Sesame Workshop and Weyo have partnered to create and produce the “Sesame Street Yourself” mobile augmented reality app for young fans.
“Sesame Street Yourself” is aimed at preschoolers. It transports fans onto the screen and immerses them into the magical world of “Sesame Street” with the use of Weyo’s AR technology. The new app features opportunities to sing, play and dance along with popular “Sesame Street” characters.
“Sesame Workshop strives to be everywhere kids and families learn and play together, offering best-in-class experiences that parents can trust,” says Scott Chambers, senior vice president and general manager, educational media and licensing, North America, Sesame Workshop. “With Weyo, an innovator in interactive video technology, we’ll bring the laughter and learning of ‘Sesame Street’ to families in a whole new way."
Earlier this week, an Apple special event featured one of the app’s AR games, “Cookie’s Cookie Capers.” The rear-facing AR game will use the power of Apple’s ARKit3 to bring Cookie Monster to life for an AR-based baking experience. “Cookie’s Cookie Capers” launches this November.
The app launches Sept. 30, in time for “Sesame Street’s” 50th anniversary. It joins other previously announced 50th anniversary commemoration news including a line of “Sesame Street” Bombas socks and the upcoming debut of a theme park inspired by the PBS series.